You’ve succeeded in Europe, but launching your business in the US market is an altogether different beast. For one, America’s marketplace is full of quirks, contradictions and varied customer behaviors and needs that change from state to state. Underestimating these marketplace differences could make for an expensive mistake. Therefore, always consider hiring US employees.

While you may already employ highly qualified and experienced consultants, managers or analysts, American clients are still likely to question their sufficiency in technical support and language proficiency as well as your business’ resources and funding.

If your product is not a French designer handbag or a German sports car, you are likely to have to work with these potential presumptions about your ability to deliver. One way around this issue is to hire locally. Hiring employees in the United States will allow you to not only reach more clients, but also address these serial misconceptions.

A practical example of how this approach to hiring can help a business can be seen with our client eWay System. We were able to guide them in the process of bringing on an experienced, local sales representative and witness the difference that it made to their business goals.

From the beginning, we knew that eWay System was looking to hire a local account manager to target their US customers and because we already knew the company’s business, goals and over all vibe, finding the right account manager felt like a natural next step.

In a still strong US labor market, it may be difficult to narrow down candidates who may be a good fit for the role and negotiate the specifics of employment including the most common benefits. We helped eWay System decide the ideal candidate’s benefits specifications, draft the ads for the position and were present during candidate interviews – where what you ask is just as important as what you don’t.

According to the Bureau of Labor Statistics, the median salary in the US in the second quarter of 2022 was approximately $54,132 per year with senior positions likely to command double or triple that figure. If you are hiring in New York, San Francisco or Washington, DC, you might be forced to go much higher than these figures because the cost of living boils them down to a third.  

Knowing these nuances and having insights on the US labor market are crucial in your search for the optimal candidate. Thanks to our in-depth knowledge of the marketplace, we were able to hire a great US account manager for eWay System within just a few weeks – shortening a process that usually takes months to complete.

What’s more, the chosen candidate is still with the company two years after hiring and is successfully helping to retain existing customers and bring new ones in in their time zone and their language.

We believe that hiring employees locally in the US for key sales positions always pays off. The cheap route rarely pays the same dividends. We are here to help you fill your key positions and set up the process so you can continue on your own.